Warner Innovation Systems
We bring the discipline of factorial experimentation to business innovation — helping executives test smarter, decide faster, and prove what works.
Most companies innovate one idea at a time, one variable at a time. That’s the drag. There’s a better way.
Factorial designs test multiple business variables simultaneously — not sequentially. More signal, same time, far less cost.
Structure replaces guesswork. Every experiment is designed to produce a defensible answer — not just a data point to debate.
Statistical rigor turns experiment results into executive decisions that stick — with the board, the team, and the market.
From hands-on consulting engagements to self-serve tools and real-world case studies.
Consulting engagements, workshops, and corporate training — factorial experimentation applied to your business, your team, or your decision.
Build your innovation blueprint online — free for up to 4 factors. Guided methodology from root cause to results.
Real examples of factorial experimentation applied to product, pricing, operations, and growth decisions across industries.
A structured three-phase engagement that turns a business question into a proven, defensible answer.
We identify the core business decision, the factors that influence it, and the constraints that define what's testable. The right question is half the answer.
We build a factorial experiment that tests the right combinations efficiently — maximizing learning and minimizing the number of runs required.
We analyze results, surface the key effects and interactions, and translate findings into executive decisions backed by statistical confidence.
From marketing to operations to finance — factorial experimentation changes how teams across the business make decisions.
“WII helped us stop debating and start testing. The factorial approach surfaced an interaction effect between pricing and channel that no one had considered.”
VP of Marketing
B2B SaaS Company
“We ran more experiments in six weeks than we had in the previous two years. The structured approach fundamentally changed how we think about innovation.”
Chief Operating Officer
Consumer Goods Brand
“The framework gave our executive team a common language for making hard calls. We now treat major decisions as experiments to be designed, not debates to be won.”
Director of Strategy
PE Portfolio Company
“I had no idea factorial design applied outside of manufacturing. WII showed us how to apply it to pricing, messaging, and channel mix — simultaneously.”
Chief Marketing Officer
Growth-Stage Tech
“Results we could actually defend to the board. Statistically sound, clearly presented, and directly tied to the decision we needed to make.”
Chief Financial Officer
Regional Healthcare Group
“We cut our innovation cycle time in half by designing experiments that answered multiple questions at once. That's the whole value of factorial thinking.”
SVP of Product
Enterprise Software
“WII helped us stop debating and start testing. The factorial approach surfaced an interaction effect between pricing and channel that no one had considered.”
VP of Marketing
B2B SaaS Company
“We ran more experiments in six weeks than we had in the previous two years. The structured approach fundamentally changed how we think about innovation.”
Chief Operating Officer
Consumer Goods Brand
“The framework gave our executive team a common language for making hard calls. We now treat major decisions as experiments to be designed, not debates to be won.”
Director of Strategy
PE Portfolio Company
“I had no idea factorial design applied outside of manufacturing. WII showed us how to apply it to pricing, messaging, and channel mix — simultaneously.”
Chief Marketing Officer
Growth-Stage Tech
“Results we could actually defend to the board. Statistically sound, clearly presented, and directly tied to the decision we needed to make.”
Chief Financial Officer
Regional Healthcare Group
“We cut our innovation cycle time in half by designing experiments that answered multiple questions at once. That's the whole value of factorial thinking.”
SVP of Product
Enterprise Software
Let’s talk about what you’re trying to decide and whether factorial experimentation is the right fit.
Schedule a Call